Why is gopro so popular

What Makes GoPro Successful. Growth In the past ten years, GoPro has built a name for itself as the dominant power in the market for personal video cameras. Share the Post. About the Author. Michael Galardi. Cart No products in the cart. Cutting and assembling raw footage, adding music, dubbing colour correction, sound effects and more. If we go back a few years there were a few companies making cheap POV cameras. In a new stills camera system was released. Called the GoPro, this wrist mountable waterproof film camera enabled action shots to be taken in places that most cameras could not venture.

Its defining selling point was its unique pivot action mount that allowed the camera to be held up to the eye without taking it off the wrist. When we look at GoPro now it all seems like everything happened like clockwork. He had been involved in numerous failed ventures, including a video games company, and it took him a good four years to bring the original GoPro stills camera system to market.

In other words things became extremely interesting. Importantly GoPro has become a brand that is synonymous with action cameras. So much so that I have often heard the GoPro name being mentioned even when alternative makes are being referred to. Other manufacturers of action cameras have struggled to compete with the GoPro machine. There is a very good reason for this, and it lies in how GoPro perceives and markets itself. While rival manufacturers simply class themselves as electronic gadget producers, GoPro on the other hand considers itself to be a media company that happens to make cameras.

Recently GoPro produced an internal video , which sheds a lot of light on its philosophies, and it makes for very interesting viewing. Strategies such as the monetisation of GoPro footage regardless of whether the viewer already owns a GoPro, or even if they have no intention of buying one, factor among their outlook.

GoPro came to the realisation that branding, awareness, and embedding itself in the psyche of those who watch the footage is everything. As any retailer who sells GoPro cameras knows, the way its products are displayed and sold is very tightly controlled to almost Apple-like standards.

You only have to look at the number of videos by everyday people who still insert the GoPro logo hit at the beginning of their footage to see the type of brand loyalty that is present. Many owners of GoPros wish to shout about the fact that their footage was taken with this camera.

What is Protune on GoPro? Explained with Side-by-Side Photos. This site uses Akismet to reduce spam. Learn how your comment data is processed. Using one for a work assignment and finding manipulation of the media to be challenging for the average person. Just found this article, and even now in , it is still very informative!

I wonder if you have advice on what latest model to get if you never had one? Hero 9? Hero 8? Hero 7? Are there many differences between them? Thanks in advance! There are some key differences between those three models.

Here is our detailed comparison - it should help you sort out the features that matter most to you. Great help! I especially appreciated the detail to the pros and cons. Table of Contents. Now you can focus on the adventure at hand. Tip: When you shoot at such high resolutions, you have the luxury of cropping the footage and retaining HD video quality.

About the Author Latest Posts. Dena Haines. Click here to cancel reply. Tom Elliott Wednesday 1st of September Brendan Kelly Thursday 8th of July Loved this article and am going to buy a GoPro today. Renata Caceres Thursday 24th of June Bryan Haines Friday 25th of June JenSun Saturday 2nd of January Vandana Midha Tuesday 1st of December